In no time when browsing LinkedIn I find such posts as: “our image is our approach to life” or “tomorrow begins today”. Just as in the Italian commedia dell’arte vividness and clown’s antics play a key role, the space of social media combines countless inspirations; like a costume made from colourful rhomboid patches. Online motivation is frequently a theatre of personal ambitions where roles are played by simple words and images, which give the audience easy inspiration.
Once Italian comedy, today LinkedIn blends style with comedy, the framework of which is defined by the scenario of social media. The actors – enthusiasts of online image building, can freely improvise; it is at times somewhat funny, sometimes somewhat eerie. With great determination users race to be the first to publish their inspired ideas, which are so naïve as to appear like chasing their own ambitions. The artificial smiles of successful people from popular photo banks intertwine with simple inspirations only to look like the chequered pattern on Harlequin’s costume – seemingly real, though we all know it has been made of mismatched pieces. If all was that simple it would have sufficed to change business schools into slide shows. How easy would life have been and full of successes … enough for you to understand such utterances as “you are not a tree, you can move”, “be the promoter of your own successes” – and many, many more. The question is what authors of the publication have in mind and what specifics flow from their clichés. In my mind they often provide only the frame of a picture where the canvas remains clear.