The International Exhibitions Bureau was established in 1928 and started operation in 1931, to assure quality and to supervise the rights of the exhibitors and of the visitors. Over 50 Exhibitions have been organised up to date under the auspices of BIE, which affiliates today 168 members. For over 160 years the Exhibition has promoted accomplishments of the nations – starting from London 1851, through numerous extraordinary cities including Paris, Vienna, Chicago to the record Shanghai, which was visited by more than 73 million people in 2010.
Poland has often enchanted with its products and exhibition pavilions, not second to any of the best. Besides the Grand Prix award granted for the exhibition jewel (ultra-fast steam locomotive of national production), we have also shown such curios as the railway car with bar and dancing floor, with cinema or the railway car with surgery room. Those were solutions for travellers, which would not dishonour even the most luxurious saloon carriages moving today on the railways.
The exhibition pavilions were the kick-off to the international markets for such companies as Wedel or Orbis and artists such as Zofia Stryjeńska or Antoni Wajwód. Promoted were photo exhibitions encouraging to visit Poland: Warsaw, Cracow, Baltic Sea. Demonstrated at the fairs was bentwood furniture manufactured by Polska Fabryka Mebli Giętych – Radomsko – Bielsko – Warsaw or products from the Linen Factory in Żyrardów and ceramics from the Porcelain Factory in Ćmielów.
The role of products in the shaping of the country’s reputation is very important, since we project their features onto our perception of a country, and for consumers, the experience means more than rational analysis. Hence, Poland’s efficient promotion must also take into a consideration the promotion of Polish products.