Making corporate photographs is more an art or craft, do you think?
Business photos are rather a craft. However the word “art” does appear here in the combination of the most important features of this photography, namely: aesthetics of the photo and its quality. Then we can speak of art, mastery and quality. Generally speaking it is very seldom for a business customer to want something more than just a well made photograph. As I mentioned earlier, we are still in our infancy as regards perception of this type of photography.
What in your opinion is the role of photography in communication?
The visual part of a message is the quintessence and the foundation. Photographs can convey everything without words. Thus photography is an integral part of communication. It plays an aesthetic, moral and social role. Actually photography gives us a different perspective and above all the opportunity to have it.
Photography versus video – in the era of electronic media do still photos continue to make sense; is visual communication opening up to video forms?
In the age of electronic media traditional photography has lost its leading role, however it has gained a new one, that of a road sign and symbol. A time will come when we will miss a picture we can touch, the texture of a photograph or the possibility to put it in our pocket. We are moving forward and I wholeheartedly support this race to a different reality. The opportunities, which are appearing in front of us, are themselves a reward and incentive. There is no more room for traditional photography in terms of media. The media and above all we ourselves are pointing the way to total virtual communication, fast and direct. Video is the future. All devices, which have a photo function, suddenly without no major need for it “basically as a bonus – yet it is a very intelligent strategy of manufacturers and corporations”, have a video recording option, which is becoming something natural and very much in need, though it is gradually giving photography the elbow.
The future is recording a continuous image and selecting the best takes from the recording. Disabling people’s instincts has become the reality. In the past the desire and the effort to make the coolest and most interesting photos was a challenge, now it is only something, which gets in the way and irritates. Technology has gone so far that it has overtaken our expectations. Soon enough we learned to demand from devices and to get what we want. So much for the mass aspect. In business these forms are complementary; photography and video are evolving together.
Are you fascinated with any innovations e.g. contextual cameras?
What fascinates me is aerial photography with use of drones. Let me say yet again that this is the future, especially in event photography. New things are coming and will be here any time now.
What should a good corporate photo be like?
A good business photo is one, which creates professional communication of the photographed person.
What was your biggest professional challenge?
I hope that my biggest professional challenge is yet to come.
What about the biggest failure?
A good photographer will not allow a failure. He is always able to cope because he is a professional and simply must be prepared for any unforeseen situation. Usually these are problems with batteries or the camera. When we do not have backup batteries or the camera broke down just now – then you are in deep trouble. A professional however is prepared.
If you were to plan your career today, you would be….?
A painter. Paintings and graphics is what really attracts and fascinates me.
Your daughter is growing up and tells you she wants to take up photography. What is your advice for her?
I think this will not happen. Raising a young person from my side will not involve convincing my child to do this, that or other. It will rather be a free form, gently controlled by both the parents. However it is a general and one hundred per cent “NO”.